| project |
"Back From the Brink" television series |
| |
| client |
The American Architectural Foundation |
| |
| purpose |
Highlight best practices and the use of design
professionals in successful community redevelopment projects |
| |
| market target |
Civic and political leaders, government officials,
general public |
| |
| services rendered |
1. Researched exemplar community case studies
2. Visited sites and solicited participation
3. Wrote and produced all media elements
4. On-air host
5. Used excerpts in speaking engagements |
| |
|
time frame |
Three months |
| |
deliverables
|
1. Three one-hour broadcast television programs
2. Printed materials for meeting facilitation
3. Videotapes for direct mail and presentations |
| |
|
value-adds |
1. Experience in local government
2. Television and broadcast background
3. Writing and general communications skills
4. Promotional and presentation skills |
| |
