|
Raising Funds for a New Hospital ER
An urban medical center, which already depends heavily on its
community for financial support, decides to initiate a targeted campaign
specifically to build a new emergency and trauma center.
| project |
Build a new Emergency / Trauma Center |
| |
| client |
Overlake Hospital Medical Center |
| |
| purpose |
To promote a new fundraising campaign earmarking money
particularly for construction of a new emergency and trauma center |
| |
| market target |
Existing donors, regional corporations, service and
community organizations, media outlets |
| |
| services rendered |
1. Reviewed fundraising plan
2. Developed media contact strategies
3. Conceived, wrote, produced media
4. Implemented public relations strategies |
| |
|
time frame |
Nine months |
| |
deliverables
|
1. Needs assessment
2. Production Plan
3. Print, commercial and PSA video media
4. Public relations consulting |
| |
|
value-adds |
1. Fundraising campaign experience
2. Documentary-style public affairs production
3. Interviewing and storytelling |
| |
|
