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Making Compliance Training Stick
A Pacific Northwest law firm, with a large employment law
practice, wishes to increase awareness in its clients of key issues and
vulnerabilities in complying with EEOC regulations in hiring, firing, and
preventing workplace harassment.
| project |
Produce media training on EEOC compliance |
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| client |
Lane Powell Spears Lubersky LLC (LPSL) |
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| purpose |
Provide client companies with accessible, user-friendly
compliance training in critical EEOC-related realms of hiring, dismissal
and harassment |
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| market target |
Client firms and personnel, new client prospects |
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| services rendered |
1. Negotiated partnership with LPSL
2. Produced project plan and curriculum
3. Interviewed attorneys
4. Produced and packaged all media
5. Wrote promotional and marketing materials |
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time frame |
Nine months |
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deliverables
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1. Partnership agreement and contract
2. Production Plan
3. 5 video- and web-based training products
4. Promotional and Sales strategy |
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value-adds |
1. Production experience
2. Virtual teaming with attorneys
3. Internal and external promotion |
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